Wednesday, May 19, 2010
Wednesday, March 17, 2010
Monday, March 15, 2010
Wednesday, March 10, 2010
Redbox
Client: Red Box
Concept: Discrete Selections
Draft: 3
Date: 03/05/2010
Anncr: Meet Dave.
Dave: Hey what’s up.
Anncr: Dave works at your local movie rental.
Dave: yup.
Anncr: he is also a film student... online.
Dave: It’s true.
Anncr: Dave is also, (dramatic pause) a complete tool.
He judges your movie selections.
Dave: I just want people to know the cinema graphic value of what they are getting.
Anncr: He makes jokes, and quotes lines from the films.
Dave: People like that, like in the movie, ‘be kind rewind’ when they were all like “we erased all the films” and then the other guy says...
Anncr: He gives away the endings of the films before you see them
Dave: Dude I did that once. The ship sinks in Titanic. I thought you would have figured that one out.
Anncr: Dave is the reason why I now rent all of my movies from RedBox. They are conveniently located, only cost a buck, and don’t come with all the additional commentary.
Dave: You need to let that go.
:30
Writer: Tim LaBrie
Client: Red Box
Concept: Discrete Selections
Draft: 3
Date: 03/05/2010
Shipping Dept Noises: Up and under.
Male 1: Hey Carl
Male 2: Yo.
Male 1: This guy, Doug Alexander, for Clinton Missouri just asked for Sex and the City. One AND two!
Male 2: You should throw in some Vagisil!
Male 1 and 2: (Frantic Laughter)
Male 1: (over laughter) Even my wife knows these movies were awful...
Anncr: Don’t be like Doug.
Rent your next movie from Red Box. It’s only a buck a day, and you’ll never need to worry about...
Male 1 and 2: Here, send him this tampon too. (laughter cont.)
:45
Writer: Tim LaBrie
Client: Red Box
Concept: Discrete Selections
Draft: 3
Date: 03/05/2010
Grocery store sounds: Up and under:
Anncr: There it is: the Redbox Vending machine.
Anncr: And, oh look. They have that new Matthew Mcconaughey movie.
Anncr: You could never rent that from Blockbuster. That 17 year old with braces behind the counter would laugh at you. He would then blog to his buddies on World of Warcraft that you like movies with Matthew Mcconaughey.
Anncr: Redbox doesn’t judge. It knows that it is ok to feel a connection with another man and it not be weird. The guy has a southern charm. And yeah, you enjoy when he takes his shirt off, but in admiration, not lust.
Anncr: Redbox is discrete. That cute cashier may just as well think you are renting a Quinton Tarantino film about Nazis.
Anncr: So relax. Order your chick-flick, and enjoy.
Anncr: Redbox can keep a secret.
Boot Camp SF
Writer: Tim LaBrie
Client: Boot Camp SF
Concept: Enlist Today: Fitness Coach Taylor
Draft: 2
Date: 03/05/2010
Soft Music: Up and Under
Softly spoken Male v/o: Good morning San Francisco, it is a mild 62 degrees today with a slight chance… (cut off)
F.C. Taylor: A Slight chance of you putting down that powdered donut and getting off your flabby behinds!
F.C. Taylor: This is Fitness coach Taylor, and if you want to get ripped ripping up San Francisco then you need to toe the line here at Boot Camp SF.
F.C. Taylor: I’m gonna work you. I’m gonna smoke you. I’m gonna make you dig deeper than you ever have before. And at the end of the day, you’re gonna thank me for it.
F.C. Taylor: Boot Camp SF. Enlist today.
Softly spoken Male v/o: I was gonna say there might be a chance of a mid-day fog... please don’t hurt me.
:45
Writer: Tim LaBrie
Client: Boot Camp SF
Concept: Enlist Today: Fitness Coach Taylor
Draft: 2
Date: 03/05/2010
The sounds of a diner: Up and under, coffee percolating, bacon frying, people talking.
Southern Male v/o: Yall, they say that breakfast is the most important meal of the doggone day. That’s why here at the heart stoppers diner, we’re offerin’ a 6 lb breakfast platter for only 6 dollaroonies. That’s right: only a dollar per pound of this deliciously fried patter of…
F.C. Taylor: Listen up San Francisco! America is getting fatter by the second. Nobody in their right mind needs a breakfast bigger than Pier 39.
F.C. Taylor: This is fitness coach Taylor, and I can teach you the right way to eat, and more importantly how to make a healthy use of those breakfast calories. The city may be a foodie paradise, but that doesn’t mean it has to be a fatty paradise. San Francisco offers some of the best terrain to burn off all its good chow. We’re gonna run twin Peaks, push through Golden Gate Park, and climb the stairs to Coit Tower.
F.C. Taylor: It’s time to localize the burn.
F.C. Taylor: Boot Camp SF. Enlist today.
Southern Male v/o: We’re not actually in San Francisco, too expensive. We serve from a moving truck off a’ the I-80 W. Bring your own utensils!
:60
Writer: Tim LaBrie
Client: Boot Camp SF
Concept: Enlist Today: Fitness Coach Taylor
Draft: 2
Date: 03/05/2010
Woman v/o So I was thinking of finally cancelling my gym membership.
(feminine) male v/o: Oh no, don’t do it honey, then there will be no hope for you…
Woman: who are we kidding, there was no hope when I shoveled out the 300 bucks to begin with. Now that $70.00 a month is just a reminder of how little exercise I am doing.
(feminine) male: Girl you just need to get in there, I could live in the gym
Woman: yes, but would you ever leave the locker room?
(feminine) male: Girl don’t hate the player…
F.C. Taylor: San Francisco, you must have lost your doggone mind! If you have time to listen to this dribble in the morning then you sure as hell have time to get outside and get a workout.
F.C. Taylor: This is Fitness coach Taylor, and I am offering you the chance to make up all those wasted gym fees. You don’t need a bunch of fancy equipment to get in shape, all you need is the city.
F.C. Taylor: Outside we’re gonna run through the park, we’re gonna push past the bridge, I’m gonna pull, drag, and drop you into the best shape of your life. And were gonna do it all without the mindless commentary.
F.C. Taylor: S F Bootcamp. Enlist today.
(feminine) male: Did you see the butt on that guy?
Woman: I would follow that rear anywhere…
Tuesday, March 9, 2010
Friday, March 5, 2010
Wednesday, March 3, 2010
Just threw two up...
I like the "Everybody Needs A Witness", but don't know how to stretch it.
"Train with the team" is simple and direct communication with a definite target, might be the keeper.
See ya soon.
Boot Camp SF 2
I came down with either a cold or flu but I have an ongoing fever so I'm most likely going to rest up at home and not going to contaminate all of you tomorrow. Here's my round 2 for BCSF. After last week, I decided I still liked the concept of having the outdoors not judging you when the rest of the world is. I know it's similar to some movie but I honestly thought of it all on my own and so I switched it up according to location. I also wrote more for the second concept, which is the timeline our body goes through, for back up. Let me know which one works better. Thanks!
BCSF_2
Tuesday, March 2, 2010
BootcampSF
:30
Writer: Ryan Conklin
Bootcampsf
Concept: Outside Environment
#1
SFX: Sounds of weights clinking
SFX: Guys grunting, “Oh yeah” UHH
SFX: Techno thumping music and spin bike sounds
SFX: Guy and girl annoyingly flirt “You’re hot, do you come here often?
SFX: Birds chirping
SFX: The Wind rustles the leaves in trees
SFX: Wind chimes chime at a local store
SFX: Children Laugh and play
ANNCR: Bootcamp SF, leave the noisy distractions in the gym and find your motivation outside.
#2
SFX: Annoying aerobics instructor yelling at the top of her lungs
SFX: Personal trainer saying to client “ No No, do it like me, see look at me”
SFX: Loud intercom at the gym “ All Protein bars and Protein Shakes 30% off “
SFX: Two jocks, talking, “Dude do my pecs look rocking or what?”
SFX: The sound of just persons footsteps as they jog
SFX: Street Car Bell Ring Ring, Ring Ring
SFX: Dogs playfully bark
SFX: The Seals by the dock bark
ANNCR: Bootcamp SF, leave the noisy distractions in the gym and find your motivation outside.
#3
SFX: Chatty girls gossip back and forth “ OMG, Did you watch Jersey Shore lastnight?”
SFX: Loud TV and annoying commercial “Men try Cialis to help with erectile dysfunction.”
SFX: Gym sales rep giving people a tour, “Yeah this is where everybody is working out.”
SFX: Person singing Lady Ga Ga while listening to iPod
SFX: The sound of baseball game cheers at AT&T Park
SFX: Sound of the water moving and crashing against the shore/dock
SFX: Fog horn of a boat
SFX: Church bells ring
ANNCR: Bootcamp SF, leave the noisy distractions in the gym and find your motivation outside.
Redbox Jingle
:60
Writer: Ryan Conklin
Red Box
Concept: Jingle
SINGER: When you want to stay in and watch the newest flick
find the Redbox, cause its easy and quick,
for just a dollar a day, is all it takes, and you’ll
find a Redbox, at more than one place.
It’s the Redbox, the movie stop,
You spend a little, but you get
A lot.(x2)
So stay in your pajama’s and jam on down
to the nearest Redbox all over your town.
With over a hundred new releases you will
find, take as many as you want, or come
another time.
It’s the Redbox, the movie stop,
You spend a little, but you get
A lot.
Jingle#2
It was Friday night, I was on my way, to pick up a girl for our date,
We were going to the movies, and what did we find, about a million
People waiting in line, and just when we thought we were out of luck
we saw a Redbox and got a movie for a buck.
It’s the Redbox, the movie stop,
You spend a little but you get
a lot (x2)
Thanks to Redbox my date was saved
and now that swell girl is my girlfriend today.
So if the movie store is empty or the theatre
is packed, find a Redbox grab a movie and
relax.
It’s the Redbox, the movie stop,
You spend a little, but you get
A lot.
Jingle#3
So I was trying those movies that you rent online
I thought it was cool, but it took a long time. You
choose your movies that you want to rent, and about
a week later those movies get sent, you get those
movies delivered right to your door, but in that
time you could’ve seen a lot more.
It’s the Redbox, the movie stop,
You spend a little, but you get
A lot.(x2)
You sit on down in your living room
but you soon realize that your movie nights doomed/through
because your dvd is acting all wack,
you take the movie out and see a big scratch.
At first your mad, a little upset, but you think of Redbox
and you don’t even sweat.
It’s the Redbox, the movie stop,
You spend a little, but you get
A lot.
SF Bootcamp
Up and Under: gentle instrumental music.
Male v/o: Good morning San Francisco, it is a mild 62 degrees today with a slight chance… (cut off)
DI: A Slight chance of you putting down that powdered donut and getting off your flabby behinds!
This is Fitness coach Taylor, and if you want to get ripped ripping up San Francisco then you need to toe the line here at Boot Camp SF.
I’m gonna work you. I’m gonna smoke you. I’m gonna make you dig deeper than you ever have before. And at the end of the day, you’re gonna thank me for it. I will make you a lean-mean-fitness machine.
Boot Camp SF. Enlist today.
Breakfast Diner: 45
Up and Under: the sounds of a diner: coffee percolating, bacon frying, people talking.
Southern Male v/o: Yall, they say that breakfast is the most important meal of the doggone day. That’s why here at the heart stoppers diner, we’re offerin’ a 6 lb breakfast platter for only 6 dollaroonies. That’s right: only a dollar per pound of this deliciously fried patter of…
DI: Listen up San Francisco! America is getting fatter by the second. Nobody in their right mind needs a breakfast bigger than their face.
This is fitness coach Taylor, and I can teach you the right way to eat, and more importantly how to make a healthy use of those breakfast calories. This city offers some of the best culinary experiences in the world, and it also offers some of the best terrain to burn off all that good chow.
So before you shovel down the breakfast slop, you better get down and drop.
Boot Camp SF. Enlist today.
Annoying DJ Banter: 60
Woman v/o So I was thinking of finally cancelling my gym membership.
(feminine) male v/o: Oh no, don’t do it honey, then there will be no hope for you…
Woman: who are we kidding, there was no hope when I shoveled out the $300 to begin with. And now that $70.00 a month is just a reminder of how little exercise I am doing.
(feminine) male: Girl you just need to get in there, I personally live in the gym
Woman: yes, but do you ever leave the locker room?
(feminine) male: Girl you’re just jealous…
DI: San Francisco, you must have lost your doggone mind. If you have time to listen to this dribble in the morning then you have time to get outside and get a real workout.
This is Fitness coach Taylor, and I am offering you the chance to make up all those wasted gym fees. You don’t need a bunch of fancy nodeless equipment to get in shape, all you need is the city.
Outside we’re gonna run, we’re gonna push, pull, drag, and drop you into the best shape of your life. And were gonna do it all without the mindless commentary.
S F Bootcamp. Enlist today.
(feminine) male: Did you see the butt on that guy?
Woman: I would follow that rear anywhere…
Saturday, February 27, 2010
Friday, February 26, 2010
Thursday, February 25, 2010
sfbootcamp - katie
ok here are my remaining three
SFX: Birds
SFX: Cars
SFX: Feet running on pavement
SFX: Girl Breathing
Strong sounding girl: I run. I jump. I lift. I pull up. I push up. I sit up. I bend. I lunge. I dash. I sprint. I warm up. I cool down. Then I do it all over again. That one hour of my life gives me the energy to tackle the remaining 23.
Join bootcampsf today.
Girl 1: I don't want to get off the couch.
Boy 1: I'm more likely to get sick if I work out.
Girl 2: I hate exercsing alone.
Boy 2: I'm too busy, I don't have the time.
Boy 3: I don't have the energy.
Girl 3: I've never seen any results from working out.
Girl 4: I'm too embarrassed to join a fitness program.
ANNCR: Stop making excuses and start reaching your potential. At bootcampsf you work out with a team with the same endurance level. Measure your progress and see results within a 6 week period. Sign up today at sfbootcamp.com
ANNCR: If you're ready to go to war against fat, excess calories,laziness, couch potato-iness, then enlist into bootcampsf and begin the offensive to change your life around for the better. Join today sfbootcamp.com
Wednesday, February 24, 2010
Red box
RedBox
Anncr: Meet Dave.
Dave: Hey what’s up.
Anncr: Dave works at your local movie rental.
Dave: yup.
Anncr: he is also a film student... online.
Dave: It’s true.
Anncr: Dave is also, (dramatic pause) a complete tool.
He judges your movie selections.
Dave: I just want people to know the cinema graphic value of what they are getting.
Anncr: He makes jokes, and quotes lines from the films.
Dave: People like that, like in the movie, ‘be kind rewind’ when they were all like “we erased all the films” and then the other guy says...
Anncr: He gives away the endings of the films before you see them
Dave: Dude I did that once. The ship sinks in Titanic. I thought you would have figured that one out.
Anncr: Dave is the reason why I now rent all of my movies from RedBox. They are conveniently located, only cost a buck, and don’t come with all the additional commentary.
Boot Camp SF Enlist today
Listen up San Francisco!
Your soft little city is under attack. The enemy: your expanding waistline.
It’s time to put down the fork and pick up your feet.
At Boot Camp SF, I’m gonna run you,
Im gonna drop you.
Im gonna make you sweat off the lbs and turn you into highly motivated fitness machines.
You will learn how to flank your fatty enemy and destroy it with hard work and commitment to yourself.
BootCamp SF Enlist today.
Up and Under: gentle instrumental music.
Male v/o: Good morning San Francisco, it is a mild 62 degrees today with a slight chance… (cut off)
DI: A Slight chance of you putting down that powdered donut and getting off your flabby behinds!
This is Fitness coach Taylor, and if you want to get ripped ripping up San Francisco then you need to toe the line here at Boot Camp SF.
I’m gonna work you. I’m gonna smoke you. I’m gonna make you dig deeper than you ever have before. And at the end of the day, you’re gonna thank me for it. I will make you a lean-mean-fitness machine.
Boot Camp SF. Enlist today.
Up and under: Oldies music
Gene Simmons Voice talent: Come on gang! Were gonna dance that weight off! 1 and 2 and 1 and ohhhh
DI v/o: Listen up you little fruit! You better get down and push until I’m tired!
The rest of you, you aren’t gonna loose a lb by listening to hacks like this little a-hole.
You ready to take your fitness to the next level, join Boot Camp SF. You will never get anywhere on that elliptical machine, it’s time to step outside and take the city by force.
Your gonna run, push and sweat your way to a better version of you. And the best part is, your gonna regain some self respect in the process.
Boot Camp SF- Enlist Today.
Monday, February 22, 2010
Wednesday, February 17, 2010
Yes, I know
you if I was in class. But I wasn't and I suck. I know.
Wednesday, February 10, 2010
So, what has my teacher done?
:30 Narcissistic Voiceover
:30 Skip
:30 Custom Playlists
:30 Knock Knock-Messenger
:30 One More Time
Thursday, February 4, 2010
Wednesday, February 3, 2010
Bud Light Real Men of Genius
The most awarded radio campaign in history. In 2000 i went out to the Andy Awards in NYC. It won the top award. Fast forward to 2009. It's still collecting a war chest of medals and accolades.
:30 Mr. Footlong Hot Dog Inventor
The campaign started as radio however TV soon followed. Over 100 radio spots have been produced. Pure genius.
More Real Men of Genius Radio Spots
Lend your young ears to something old.
1957 Chevrolet
Alka Seltzer
Budweiser
Chervrolet-Dinah Shore
Doublemint Gum
Jello
Old Spice
Popciscle
Ting Pimple Cream
Velveeta
Wheaties
