Boot Camp SF

:30
Writer: Tim LaBrie
Client: Boot Camp SF
Concept: Enlist Today: Fitness Coach Taylor
Draft: 2
Date: 03/05/2010

Soft Music: Up and Under

Softly spoken Male v/o: Good morning San Francisco, it is a mild 62 degrees today with a slight chance… (cut off)

F.C. Taylor: A Slight chance of you putting down that powdered donut and getting off your flabby behinds!

F.C. Taylor: This is Fitness coach Taylor, and if you want to get ripped ripping up San Francisco then you need to toe the line here at Boot Camp SF.

F.C. Taylor: I’m gonna work you. I’m gonna smoke you. I’m gonna make you dig deeper than you ever have before. And at the end of the day, you’re gonna thank me for it.

F.C. Taylor: Boot Camp SF. Enlist today.

Softly spoken Male v/o: I was gonna say there might be a chance of a mid-day fog... please don’t hurt me.


:45
Writer: Tim LaBrie
Client: Boot Camp SF
Concept: Enlist Today: Fitness Coach Taylor
Draft: 2
Date: 03/05/2010



The sounds of a diner: Up and under, coffee percolating, bacon frying, people talking.

Southern Male v/o: Yall, they say that breakfast is the most important meal of the doggone day. That’s why here at the heart stoppers diner, we’re offerin’ a 6 lb breakfast platter for only 6 dollaroonies. That’s right: only a dollar per pound of this deliciously fried patter of…

F.C. Taylor: Listen up San Francisco! America is getting fatter by the second. Nobody in their right mind needs a breakfast bigger than Pier 39.

F.C. Taylor: This is fitness coach Taylor, and I can teach you the right way to eat, and more importantly how to make a healthy use of those breakfast calories. The city may be a foodie paradise, but that doesn’t mean it has to be a fatty paradise. San Francisco offers some of the best terrain to burn off all its good chow. We’re gonna run twin Peaks, push through Golden Gate Park, and climb the stairs to Coit Tower.

F.C. Taylor: It’s time to localize the burn.

F.C. Taylor: Boot Camp SF. Enlist today.

Southern Male v/o: We’re not actually in San Francisco, too expensive. We serve from a moving truck off a’ the I-80 W. Bring your own utensils!



:60
Writer: Tim LaBrie
Client: Boot Camp SF
Concept: Enlist Today: Fitness Coach Taylor
Draft: 2
Date: 03/05/2010



Woman v/o So I was thinking of finally cancelling my gym membership.

(feminine) male v/o: Oh no, don’t do it honey, then there will be no hope for you…

Woman: who are we kidding, there was no hope when I shoveled out the 300 bucks to begin with. Now that $70.00 a month is just a reminder of how little exercise I am doing.

(feminine) male: Girl you just need to get in there, I could live in the gym

Woman: yes, but would you ever leave the locker room?

(feminine) male: Girl don’t hate the player…

F.C. Taylor: San Francisco, you must have lost your doggone mind! If you have time to listen to this dribble in the morning then you sure as hell have time to get outside and get a workout.

F.C. Taylor: This is Fitness coach Taylor, and I am offering you the chance to make up all those wasted gym fees. You don’t need a bunch of fancy equipment to get in shape, all you need is the city.

F.C. Taylor: Outside we’re gonna run through the park, we’re gonna push past the bridge, I’m gonna pull, drag, and drop you into the best shape of your life. And were gonna do it all without the mindless commentary.

F.C. Taylor: S F Bootcamp. Enlist today.

(feminine) male: Did you see the butt on that guy?

Woman: I would follow that rear anywhere…