Wednesday, February 3, 2010

Bud Light Real Men of Genius

Agency DDB/Chicago

The most awarded radio campaign in history. In 2000 i went out to the Andy Awards in NYC. It won the top award. Fast forward to 2009. It's still collecting a war chest of medals and accolades.

:30 Mr. Footlong Hot Dog Inventor


The campaign started as radio however TV soon followed. Over 100 radio spots have been produced. Pure genius.



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